Insurance Checkup

Your GTO Is Worth More Today Than Ever Before-

Make Sure Your Insurance Coverage Reflects It

by Tom Szymczyk

If you watched the Barrett-Jackson Auto Auction back in January, you know that GTO prices, and musclecars in general, continue to rise. Some examples include a 1964 four-speed convertible for $51,000, a 1965 Tn-Power, four-speed convertible with factory air and Hurst wheels for $70,000, a 1966 convertible with Tn-Power, four-speed, and factory air for $63,500, and a 1970 Ram Air III Judge hardtop for $47,500. (Note: these are hammer prices buyers actually paid 8% premium on top of this and sellers paid another 8% premium to the auction house. Now you know why Craig Jackson is always smiling when you see him on TV.)

While the dollars exchanged in Scottsdale may be somewhat extravagant, it is safe to say that your GTO is worth considerably more today than it was 3 or 4 years ago. A $12,000 GTO from a couple years ago is probably worth close to $18,000 today. and a car that was $25,000 a while back goes for well over $30,000 now. Even Old Cars Price Guide, which lags the market by a couple months, will give you prices considerably higher than those of 2001, though maybe not the stratospheric numbers you saw at Barrett-Jackson.

Nevertheless, out here in the real world, it’s time to check and see how much insurance coverage you have on your favorite old goat. If you haven’t raised your agreed value amount lately, it’s definitely time to do so. At six or seven dollars per thousand, raising your coverage from $18,000 to $24,000 is only going to cost about $40 per year. That’s a minimal amount compared to the value of your collectible Pontiac.

It makes sense to shoot for the highest value you can get from your insurer. Some companies may require you to submit new photos of the car if you are increasing the value substantially. Having up-to-date photos is never a bad idea anyway. Getting your agent to check out the Old Cars Price Guide is a good idea. Old Cars Weekly regularly prints auction results from around the country, as does Hemmings Motor News.

I asked a representative from a major classic insurer how much winning a Concours Gold Award

from GTOAA or POCI or AACA might be worth. She replied that national level awards go a long way toward establishing that your car is really in #1 condition and worthy of the highest value attributed to your year and model. Such awards establish the credibility of your request for the absolute maximum coverage, so while they don’t increase value, they certainly substantiate it.

Keep in mind that in the case of an actual claim, you may be dealing with the “other guy’s” insurance carrier, which probably won’t be a classic or antique car insurance company. In such cases, current photos, price guides, auction results, and other documentation are even more important.

To sum things up, here are four things to keep in mind relative to insuring your GTO:

I) Insure your car for the current market value, updating your coverage yearly. It is easier to convince your carrier to add $2,000 or $3,000 a year rather than $10,000 all at once. If you have the same value on your car as you did four years ago, you are probably under-insured.

2) Photograph your car regularly. You need to prove the condition of the car as close as possible to a claim, not what it looked like 3 or 4 years ago or when you first got it.

3) Document expenses. You may have just repainted the car for $5,000 or had the engine rebuilt for $3,000, neither of which may be apparent from photographs. Make sure your agreed value reflects such upgrades.

4) If you are dealing with a non-classic insurer (possibly the other driver’s) make sure you educate them about classic cars. Copy articles from magazines. Old Car Weekly. Hernrnings, or other hobby publications that emphasize the value of your restored Pontiac.

 

You’ve spent a lot of time, effort, and money on your classic Pontiac. Take a few minutes each year to make certain that you have protected your investment by keeping your insurance coverage up to date and reflective of your vehicle’s value.

 

Reprint from March 2004 GTOAA Legend Newsletter